I ordered this primarily to organize the Bibles, books, notebooks, pens/pencils, etc. that I use early in the morning. It helps me be organized, with everything together and orderly, so that I don't waste those precious early morning minutes running around trying to gather up everything I need and not remember where I put that book or index card -- hectic beginnings to any day aren't helpful for me, to be sure!This bag has lots of nice pockets, pop-out compartment dividers inside the bag, sturdy handles, and seems to be dealing sturdily with the weight of mostly books in the bag. It could be used for crafts, stationery and note cards with pens, postage stamps, tape, decorative stamps; kept in the car with supplies for driving, quick repairs, a few tools, wipes, pen and paper, other little car supplies; kids' toys could be piled in it for visiting friends or making car trips; first aid supplies and OTC meds; office hodge-podge to stick under the desk and pull out when needed; currently-in-progress knitting or sewing projects; whatever groups of things you need to organize and have portable will find a good nesting place in this bag.If you search the name in blue under the item name, a lot more of this brand will pop up. You'll find this bag in lots of colors and designs.